Tapestry
Located in the historic Greenwich Village in New York, Tapestry serves New American cuisine for an upmarket audience, through unexpected flavours.
The BRIEF
Tapestry wanted to cater to a global palate, and sought inspiration from the world over, interwoven in dishes with refreshing originality.
The approach
The brand's visual identity takes inspiration from a thread and it's journey, on a route to experience global cultures, unraveling layers of flavour and texture; like the warp and weft of a fabric. The overlap of thread creates layers and texture, drawing parallels to the culinary experience offered at Tapestry.
SCOPE OF WORK
Brand positioning
Brand story
Identity and visual language
Menu and print collateral
Website
Storefront signage & facade
Inspiration and colour moodboard
Brand identity extensions based on special events
Logo etched onto brass in the interiors