Plumage
Plumage is a design collective, that creates and sells handicrafts and clothing inspired by the indigenous craft of the Indian subcontinent. They came to us to capture this unique offering, so that it can be told through a a brand story and visual identity system.
Project done in partnership with Firebrand
Approach
Our approach explored how diversity unites us all, strengthens the fabric of our society, and pays homage to our rich past. Plumage brings these diverse crafts together, so that we can be proud of the culture we are part of.
scope of work
Brand manifesto and story
Brand platform
Identity and visual language system
Collateral design
The concept moodboard explored the beauty of a bird's plume, geographical beauty of aerial photography and the intricacy of Indian craft techniques.
BRAND STORY
Inspired by bohemia, rooted in nostalgia - Plumage tells the story of our rich, artistic diversity. A cultural expression that merges borders, blurs differences and preserves our collective heritage.
IDENTITY SYSTEM
Primary identity and variations
Seal of authenticity | System to highlight crafts from various parts of the subcontinent
