Mangata Networks
Mangata Networks is a satellite-based telecommunications network company, with a mission. They strive to connect urban and remote areas of the world through proprietary technology and a unique constellation of satellites that orbit around Earth. With their leftover capacity, they aim to provide bandwidth to communities in need.
Approach
The approach for Mangata took into account the concept of infinity - a symbol of continuity and reliability. A distinct monogram ensures the ability to apply the brand across a variety of touchpoints - from satellite hardware to company communication. The brand speaks in a humanistic manner, a striking contrast to other players in this space. The visual language uses a combinations of dashes and dots - inspired directly by the brand metaphot ‘The Bit’ which is a single unit of information. The company promise takes this further, with the idea to progress ‘Bit by Bit’.
scope of work
Brand strategy
Brand manifesto and story
Brand platform
Identity and visual language system
Collateral design
BRAND STORY
Great ideas start with a single unit of information - the bit. This ‘bit’ when amplified, has the power to build bridges, close upon divides, spread knowledge and turn dreams into reality. At Mångata, we are doing ‘our bit’ by bringing the world together - through accessibility, affordability and excellence in connectivity. Mångata - A bit, more.
IDENTITY SYSTEM
Primary identity and variations
Application
Application of identity and visual language to various print and packaging collateral
IDENTITY MOODBOARD
The concept moodboard explored the orbits that are present in our solar system, the exploration of vortices by French philosopher René Descartes, and the symbol for infinity.