aRoqa
Contemporary indian cuisine
aRoqa is a restaurant in Manhattan, New York, that celebrates the coming together of diversity and culture, merging Indian flavors with a global palate.
The BRIEF
aRoqa wanted to communicate an elevated dining experience to its customers and reposition Indian cuisine in the minds of food enthusiasts to be inventive, contemporary and exciting.
The approach
A 'roqa' in Hindi means engagement, so the brand narrative was spun around the significance of an this lively and intimate occasion. The approach drew parallels between the poetic ceremony and the immersive culinary experience that aRoqa provides.
SCOPE OF WORK
Brand positioning
Brand story
Identity and visual language
Menu
Website
Storefront signage
Menu board and design
Business card holder
Logo as a signage on entrance
