Helping brands verbalize, vocalize and visualize their essence.
By applying strategic thinking to the process of design and brand building, WE help brands find their unique identity.
Janavi Kothari is a designer and strategist, based in Toronto, Canada.
She crafts experiences at the intersection of design, strategy and user experience, marrying left-brain and right-brain to provide visual experiences that are backed by research.
Through her independent practice, Brand Tonyc, she focuses on crafting brand and digital experiences for startups and small businesses for clients in North America and India. She also teaches user experience and interface design at the leading digital education school, Brainstation. Prior to Brand Tonyc, Janavi was a visual design lead at Canada Post, responsible for the redesign and relaunch of the website that is used by millions of Canadians everyday, and the creation of the Mercury design system.
During her time studying and working in New York, Janavi had the opportunity to work on prestigious names like The Museum of Modern Art, Fruit of the Loom, Heineken and more, while being an independent designer for various agencies.
Janavi began her career at one of India’s premier design studios, Lemon Design, where she worked as a senior designer in the areas of print, packaging and environmental graphic design for some of the leading Indian brands in real estate, food and beverage, manufacturing and education.
She holds a Masters degree in Brand Strategy from the School of Visual Arts, NY, a post-graduate diploma in graphic design from Portfolio Center, Atlanta and a BA in Economics from Fergusson College, India.
To unwind, Janavi loves to explore the city, indulge in new food experiences and finds much joy in spending time with her family. You can always catch her dreaming about her next wildlife expedition.
Brand strategy
With a Masters in Branding from the School of Visual Arts in NYC, Janavi creates strong and meaningful brand experiences; covering the strategic, psychological, business, financial and cultural aspects of branding. She has worked with clients like MoMA and Major League Soccer to apply these learnings on live projects.
Communication design
With rigorous training in design from the Portfolio Center in Atlanta, Georgia in 2009, Janavi developed an interest and expertise in the fields of typography, information graphics, logo & identity systems, packaging and publication design. PC taught her importance of presentation and craft, along with design concepts that are backed by sound strategy.
Economics & Liberal Arts
A bachelors degree in Economics in 2008 from Fergusson College in India created a foundation for further specialization in branding. Janavi interested in how economic theories affect demand, supply and business, and how that can be applied to the design industry.